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Paid Ads

Budgets, platform choices and fixes for Facebook, Google Search and Local Services Ads, written for local business owners who want more calls.

Facebook Ads vs Google Ads: Which Should a Local Business Start With?

Facebook ads vs Google ads for local business owners: which to start with, what each does best, and how to decide based on your service and budget.

How to set a Facebook ads budget for small business: work out what a customer is worth, pick a test budget, and know when to scale or pull…