Google Business Profile posts are one of the easiest ways to keep your listing fresh. They show up on your profile, give searchers a reason to choose you, and signal that your business is active. The hard part is knowing what to post every week. Here are 30 Google Business Profile post ideas that work for restaurants, clinics, trades and service businesses anywhere.
Offers and promotions
- A seasonal special or limited-time offer
- A new customer or first-visit offer
- A bundle or package deal
- A referral reward
- A loyalty or membership program
- A weekday deal for your slowest day
Updates and news
- New services or menu items
- New team members, with a photo
- Updated hours, especially holidays
- A new location, renovation or equipment
- Awards, certifications or milestones
- Community involvement or a local sponsorship
Events
- An upcoming event, workshop or open day
- A weekly event, like trivia or a happy hour
- A holiday or seasonal event
- A pop-up or collaboration with another local business
Helpful content
- Answer a common customer question
- A quick tip related to your service
- A seasonal checklist (like “get your aircon serviced before summer”)
- A myth versus fact post
- What to expect at a first visit or appointment
- How to prepare for a service visit
Behind the scenes
- A day in the life of your team
- How a signature dish or service is made
- Before and after photos of a project (where allowed for your industry)
- Your workspace, shop or clinic
- A thank-you to customers after a busy season
Social proof
- Share a milestone like your 100th review (in Australia, health businesses should avoid clinical testimonials)
- A customer story or case study, with permission
- A shoutout to a regular customer or partner business
Tips for better posts
- Use a real photo instead of stock images
- Keep text short and lead with the main point
- Add a clear button like Book, Call or Learn more
- Post weekly so your profile always looks active
- Mention your suburb or neighborhood naturally
Pair posts with a fully optimized profile
Posts work best on a complete profile. Run through our Google Business Profile checklist and our guide to getting more Google reviews.
The bottom line: Use these Google Business Profile post ideas to post every week without running out of things to say.
Further reading: Google’s guide to improving your local ranking.
Want Google Business Profile post ideas turned into weekly posts?
Clew Digital manages Google Business Profiles for local businesses in the US, Canada, Australia and the Philippines. Get in touch.